Overall the difference for Judy was to shift to a client/customer focus.

Value Proposition:
Your value proposition is a promise. It tells the potential customer what expectations will be fulfilled when they buy from you. It is a clear statement, usually a paragraph in length.

Judith Sugg provides mindfulness mentoring based on her: psychological training, expertise in personal change, schooling in Neuro-Linguistic Programming and practical knowledge of interpersonal communications.

The working women that attend her gatherings and enroll in her one-on-one mentoring are open to innovation even though they have struggled with how they move in the world. They come to find clarity because they sometimes feel stuck and are certain they are not getting full credit for their contributions.

Judy helps them discover their true selves. She guides them to learn to control their inner critic, get clear on outcomes and put it to work now.


Here’s how it plays out in how she
introduces herself:

Vision:
Touch at least 1000 working women a year that are seeking a mindfulness mindset. Inspire them to live passionately to distill the moment.

Mission:
Clients describe Judy as “a teacher that brings perspective to visualization” They say in testimonials that she helps them become their “very own mirror,” to “value my inner critic--it doesn’t have to be silenced just brought on board and recognized.” They say she has taught them, “different ways of self talk,” and “I am stronger than I think I am.”

For them she is a Mindful Mentor

Position:
The position, as so often is the case flowed from the mission providing better focus for communications by identifying the clients in simple, direct language:

     Mindfulness mentor for working women seeking clarity and full credit 

    for their contributions.

In promotion it was agreed that it should appear as:
    Mindful Mentor

Judith Sugg provides mindful mentoring based on her psychological training, expertise in personal change, schooling in NLP, and practical knowledge of interpersonal communications.

Her workshops and events now sell out regularly.

What we do is help them discover their true selves by

recognizing their inner critic and getting clear on outcomes.”

“I’m the Mindfulness Mentor.


You know how working women sometimes feel stuck and feel that they are not getting full credit for their contributions?



The Story

Here is the one developed for Judy that incorporates all the elements of her Vision, Mission and Position: