Expert: Kent Lewis
Firm: Anvil Media
Positioning, Persona, Trust Tools, Spin Tools
To Brand a product is the most frequent way people think of this art.
That's because a great deal published in this arena is about the processes and personalities involved by enterprise level organizations.
Those size organizations have and will probably continue to control the primary means of garnering sufficient awareness to have a product become known as a national brand.
Brand at this level is normally handled by a phalanx of people, only a few of which have direct experience in building a brand. In most cases they are, at best, maintaining.
Client: Ron Gayer
Expert: Ron Gayer
Vision, Niche, Name, Spin tools (PR).
Spin Tools, Digital Marketing
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