Client: Capital Funding Alliance
Expert: Jerry Fletcher
Firm: Z-axis Marketing, Inc.
Vision, Mission, Position, Value Proposition
Promotion, Direct and digital Marketing.
Brand is the compiled perceptions we most frequently have of a company.
For the largest companies we sometimes cannot name even a smattering of their products.
We are inclined, due to Brand, to rank any product or service introduced by a company specifically on the basis of how we perceive that organizations knowledge and experience in that arena.
All too often we don't know the company. That's because some companies put all their brand development dollars into products and invest little, if anything, in a Company Brand.
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