Client: Shell Tain

Expert: Jerry Fletcher

Firm:   Z-axis Marketing

URL: ShellTain.com

Key Elements

Positioning, Video on web site, Blogs and Speaking

Vision, Mission, Position, Value Proposition,

30-Second Marketing

Brand Builder

The massive increase in the number of folks going into coaching in the last few years has made it more difficult to position you and your practice in a way to make you stand out from the crowd.


In today's world you need to become singular on and offline and you need to do it in a way that is consistent across all your business development activities.


Your Mission becomes important as you add staff. Your value proposition must be clear in all that you do. The persona you present to the world must be clear, consistent and based on getting to Trust.

Client: Judith Sugg

Expert: Jerry Fletcher

Firm:   Z-axis Marketing

URL: JudySugg.com

Client: Vanessa

             Van Edwards

Expert: In house

Firm:   Science of :People

URL: Science of People

Vision, Mission, Methodology and

Value Proposition stated in her words