Brock Sheehan brings his skills in Sales and Customer Success to C3 backflow and has been instrumental in their forays into on line PPC advertising (shown below) as well as traditional ads.

Created by a backflow tester, for backflow testers

In 2015, C3’s founder Jeremiah Church exhausted all options while searching for a comprehensive backflow testing application. (Backflow testing assures that the prevention system is working to stop water that enters a commercial establishment from flowing back into a clean water system.)


This was necessitated in part because water utilities, seeing the efficiencies for testers were asking for their own versions.


Outcome: In a little over two years the company has out maneuvered larger firms by listening to customers and providing an exclusive system that requires only a smart phone for the tester and eliminates all the frustration of operating with paper for both the tester and the support staff.

Equipped with a background in backflow testing, and years of experience in technology, Jeremiah set out to make an encompassing application that really works for testers.

The company was incorporated as:
Cross Connection Control, Inc.

That was quickly shortened to C3

Vision: Simplify the management and workflow of the backflow industry to make it more efficient for both testers and utilities by moving it from manual systems to digital data entry reducing man hours and duplicate data entry so that every part of America has water proven safe to drink.

Mission: Our mission is to simplify workflow in the backflow industry.

Position: Required the company to once again change how the name presented. The new logotype with positioning became:

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