I put my newly regained energy into building a website dedicated to Brand development.
It was initially conceived as a site for Personal Brand Development. I got as far as a logo that looked like this:
Professional, Consultant, Coach, Startup, Company, and Product (at a minimum).
I realized I needed a singular name to provide basic data to each of those niches from a host of experts.
I had to find a name that would acknowledge contributors and their results .It had to include everything being done.
Brand Brain Trust leaped out as a name.
Ten minutes later I bought the URL:
Then I put the lessons I’d learned over the years to work. I realized there were more niches:
In the summer of 2016 I decided that building Brand was my legacy.
I’d become really tired. I was unable to work more than a couple hours at a time. I thought it was the exhaustion of old age creeping up on me at an alarming rate.
When you can’t act, it gives you time to think.
I looked back over a career as an Ad man where I was known for my skill at positioning followed by another 25 years as a marketing consultant specializing in business development for start-ups, professionals and consultants.
I recalled the advice I’d offered to people in courtesy interviews, paid engagements and how just about all my advice came down to establishing a Brand.
I decided to put what I knew into a website and to ask other experts to contribute.
The doctor gave me a prescription that made me feel like a new man.
Vision: Be the singular gathering of Brand experts and their results that inspires English-speaking individuals that want to Brand to get ahead.
Mission: Build the Brand Brain Trust
Position: The singular gathering of Brand experts and demonstrated outcomes for individuals that want to get ahead.
Tagline: Demonstrated Outcomes
Results: :Prior to web site going live: Positive response to concept from clients, colleagues and experts. Requests from experts to be included, linked and be considered for affiliate relationships.
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